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Choose the right keywords to increase your website conversion rate

作者: 苏视在线点击: Release Date: 2017-08-18 Author: Sue, as the online Views:

Su Shi Online Culture Media Co., Ltd. has rich experience in building websites, tailoring marketing websites for enterprises to help them succeed. This article shares with you some of the experiences of the station.

SEO is a highly artistic science, because not much content is involved, it is some basic and practical knowledge, so master the necessary foundation and a lot of practice to reduce SEO to the extreme.

SEO is part of network marketing, and the purpose of network marketing is to make website visitors make corresponding actions according to the guidance of the website owner, or to become a loyal user of the website, or use the website to guide the purchase of goods to profit from it, or to make the website Get a good reputation.

In the construction of the website, determining the target keywords of the website is an indispensable part of the work. The analysis of keywords cannot be casual or general. The keywords should be arranged reasonably and the layout should be reasonable so that each page has several The representative keywords should be targeted and relevant to the content.

Generally, the keywords of the homepage should cover the columns and inner pages, that is, they must be universally representative. For example, one of my stations has the main content of the postgraduate. By studying the term of postgraduate, I found that the term Not only the traffic is small, but also very competitive. The opponents are some big stations that have been for many years. The pr is high, the collection is large, and the snapshot is new. If I compete with the term postgraduate, it will cost a lot of money and energy. Moreover, the opponent ’s The station is maintained by multiple people and operated in a corporative manner. I am only a personal station, which is very weak in comparison.

I thought about it again, what is the goal of my website, is to let users register through my website to make a profit, so I have identified a keyword, part-time graduate registration, the word is less competitive, the goal is clear, it is worth doing .

After the same analysis, I identified another keyword, the in-service MBA, the term has not yet begun to do, because the term in-service graduate registration is relatively targeted, the website user conversion rate is relatively high, and now the registration has been There are many people.

After getting some inspiration from this principle, the next idea is to make the keywords more targeted, that is, to build long-tail keywords for a certain specialty of a school, and guide in the long-tail keywords. Target group registration.

The advice for everyone here is that you must have a degree to be a website. You must have a sense of self-knowledge, know your own ability, and stand on the basis of the situation, analyze the strengths and weaknesses of your opponents, and analyze your own strengths and weaknesses. Battles and battles, the words of the ancients, all make sense.

STV Online hopes that more people can share their experiences, so that the Chinese Internet and Chinese webmasters can go better and longer.

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Related tags: Huaian Website Construction Company

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