作者： 苏视在线点击： Release Date: 2017-09-25 Author: Sue, as the online Views:
Many novice or less educated people will choose website editing first when looking for a job in the website. The job of website editing seems simple, and it is so simple that almost anyone can do it. However, the people who can really achieve qualified web editing are not so simple. There is not only a background in professional knowledge, such as: text skills, basic knowledge of writing web pages. What is more important is how to combine web editing with website optimization. The author summarized some basic knowledge and skills of editors in the website operation for several years, and wrote it out for everyone to communicate. The following is an explanation by the editor of China Chinese Network:
First, the website title Website title is usually the central idea of a news, but also the key for readers to find information in search engines. Therefore, in the processing of the title, we must make some optimizations on the basis of ensuring that the information center ideas are fully expressed. In addition, the length of the title in the portal has strict requirements. If it is too long or too short, the layout of the page will have an uneven effect. Websites often use short titles as a supplement.
Second, custom attributes Some websites with a lot of information will use custom attributes to control the display position of information. Common attributes are: headline, recommendation, special recommendation, bold, slideshow, picture, home page, etc. Depending on the selection of the attribute, the position of the information on the page varies. Most novices tend to start from their feelings when choosing attributes. I only paid attention to the literal meaning of the attribute, and did not strictly follow the corresponding position of the attribute set by the program. For example, a certain position needs "headline + picture" to display the corresponding place, but he takes it for granted that the headline is sufficient. So when novice editing, someone will guide the use of these properties. However, the mistake can only be said to have not done it carefully.
3. Thumbnails Most websites have thumbnails. Most website thumbnails are not particularly smart and adaptive. All need to be cut manually. When we learn the first step in web page production, the teacher explicitly asked us to avoid the compression and stretching deformation errors in the production of our website. But how many really avoid this. Look at the pictures of many websites that have been squashed and stretched.
Fourth, the selection of the portal website has many columns, so the selection of the columns must be accurate, for example, it is also a sub-column: clothing. He expressed differently under different channels. The clothing under the fashion channel should be understood in conjunction with the channel name: fashion clothing. The literal understanding is: these clothes are not ordinary indeed good shirts, he must be fashionable enough to get to this column. Different from: Women's channel clothing, this clothing must be women's clothing to be considered a correct correspondence.
Fifth, the selection of keywords With the popularity of seo, sem, etc., more and more websites pay attention to keywords. In fact, the keywords of information in the website are not only for the visitors to find, he also has some other functions. For example, related reading related information is called through keywords, which is commonly used in portals. The keywords should first be the subject of the title and information, and then some related keywords, such as: anti-malarial and anti-malarial can be used for all information related to anti-malarial, car accidents can be applied to all car accidents, all accidents can be used The word escape. Remember: The important role of keywords in the portal is to call similar content to relevant reading, and improve the traffic and readability of the website again.
Six, common problems in article content editing
1. External links, most of the information copied from other websites have some links to their websites, this must be removed.
2. The picture must be downloaded and uploaded to your own website. This is to avoid the phenomenon that the picture cannot be opened in the future.
3.Pictures and captions are centered
4. Extra line breaks in the information must be deleted
5. Pay attention to the first line indentation and short back distance in the website information style
6. The subtitles in the information must be bold for readers to browse
7, if the content of the article is too long, pay attention to paging.
The above are the tips for editing website articles. I hope it will be helpful to those in need.
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