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How to optimize the internal link of the website?

作者: 苏视在线点击: Release Date: 2017-12-18 Author: Sue, as the online Views:

淮安网站建设公司


Internal linking, as the name implies, is the mutual link between content pages under the same website domain name (the content of your own website links to the internal pages of your own website, also called intra-site links). 公司苏视在线的小编认为,合理的内链对于网站优化以及用户体验都是十分重要的,能够提高搜索引擎的收录以及网站权重。 The editor of Huai'an SEO optimization company Su Shi Online believes that a reasonable internal link is very important for website optimization and user experience, and can improve search engine inclusion and website weight.


In the process of website construction, the construction of internal pages and internal links is divided into two steps. A website designer divides the website into a home page and an internal page according to the needs of the website. Usually website designers have rich experience in this area and they will know How to make friendly communication between the inner page and the homepage, and try not to let search engines get lost.


Another step in the construction of the internal link of the internal page is the content update of the website. These content updates include products, pictures, information, etc., especially the information content update. How to design the internal link? Generally speaking, generally no more than three, Of course too much is easily considered as keyword accumulation. Internal links must guarantee the uniqueness of the URL. Especially for dynamic websites that have been statically processed, only one link can be retained. We should write robots rules to block dynamic URLs, otherwise search engines cannot determine which is the correct link page, causing duplicate content on the website.


Pay attention to managing website content


With the increase of website content, how to organically integrate important content and secondary content is a very tedious thing. For example, the website navigation may initially be just some simple content. When a product or a certain content gains a high degree of attention, does it need to make a special link to help fuel the flames?


How to categorize these articles when there is enough content on the website. Related articles are a good way to use related article features. These have the following advantages. Because related articles have similar content, they will increase the frequency of the main keywords on the page. , Some help to improve keyword weight. At the same time, related articles can also improve the user's reading experience, allowing users to read more detailed content. In the content page, you can add a list of articles related to the content page to the end of the page, and guide search engines to crawl related pages for indexing according to these links. In order to facilitate search engine crawling, do not place the list of related articles in the JS file , But added to the page content.


Avoid stacking


In the process of website design, many websites pay special attention to the internal link construction of the homepage. These items include the breadcrumb navigation, logos, pictures, articles, friend links, etc. of the website. Reasonable anchor text layout is an important way to improve the internal structure of the website. Many websites have relatively good internal links on the homepage. The only contention is the keyword's packing density, because keywords are often used as anchor text, and sometimes they are deliberately made into anchor text. Judging by the accumulation of keywords, it has the opposite effect. In short, special attention needs to be paid in this regard.


淮安网站建设公司 苏视在线总结的网站内链优化的方法,希望可以帮助到大家。 The above is the method of optimizing the internal chain of the website summarized by Huai's website construction company Su Shi Online. I hope it can help everyone.


Related tags: 华安 SEOoptimization

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