作者： 苏视在线点击： Release Date: 2017-12-29 Author: Sue, as the online Views:
Apparel websites are generally display functions, mostly based on pictures, with simple text descriptions. This raises the question, how do users find your site through search engines? In other words, no matter how good the website vision is, no user visits, everything goes to zero. 公司苏视在线就跟大家聊聊服饰类网站做营销的必要。 Today, Huai'an SEO optimization company Su Shi Online will talk to you about the need for clothing websites for marketing.
For most clothing websites, after doing a gorgeous website design, it is best to add a content marketing function. The so-called content marketing function includes two aspects, one is the content construction of the website itself, and the other is the external News information marketing complements each other. News content can be collected from the website content, and website content updates can come from news information. If pictures and texts are combined, long-term adherence will play a significant role in improving the weight of apparel websites! In addition, apparel websites have the following points for content marketing Advantage:
From the technical point of view in line with the rules of Internet search engines
In order to make the website more beautiful, clothing display websites will use more Flash animations on the pages to make the pages cool, and at the same time use a large number of pictures, Java applets, etc. to make the website open faster. Slower, and currently the search engine's ability to crawl these contents is still very weak, so it will affect the inclusion of website content, which is not conducive to the ranking of the website. And content marketing is mainly displayed in front of users in the form of text and pictures, using CSS style sheets and a lot of text content, while the directory structure of the website is flatter, which promotes the crawling efficiency of Baidu spiders. In addition, the website also provides maps in XML format, which is convenient for search engines to crawl and is conducive to website keyword optimization.
From the perspective of website positioning, more respect for user experience
The display website is more constructed from the perspective of design and aesthetics. The overall site gives people a cool feeling, allowing people to enjoy the beauty. Users only need to browse the information on the platform is sufficient, basically do not consider the positioning of the website. However, after joining content marketing, we not only push information to users, but also enable users to place orders for purchases. Therefore, content marketing pays more attention to positioning issues and user target needs, so as to meet user needs and ultimately obtain corresponding orders.
From a marketing perspective, content marketing has greatly increased the effectiveness of website marketing
Most apparel websites, in addition to wanting user traffic to be converted directly into orders on the website, also hope to encourage customers to conduct transactions offline with companies through the display of the website. Of course, such transactions are large orders. When the website conducts content marketing promotion, it pays more attention to the brand of the website and the simplicity of the function. And also need to configure an efficient customer service team to provide users with a full range of services, so that the site can get user recognition. Give your site a greater chance of getting bulk orders!
Summary: In addition to the good display function of clothing websites, marketing is also very necessary.
Related tags: 华安 SEOoptimization
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