作者： 苏视在线点击： Release Date: 2017-12-31 Author: Sue, as the online Views:
Rural e-commerce has begun the journey of Internet e-commerce after being occupied by Internet tycoons Ali, Jingdong, Suning, etc. At present, there are two main ways, one is siteless marketing, and the other is to establish an independent rural e-commerce website. How to set up a website for rural telemarketing? Huai'an Advertising Promotion Company Su Shi Online will tell you.
No site marketing. It cannot be denied that, with the support of Internet giants, most rural e-commerce companies have followed this path and opened flagship stores on a certain e-commerce platform. Taking the e-commerce model of a small town as an example, the composition model of its e-commerce platform is probably as follows: 136 industrial enterprises that carry out e-commerce, more than 400 individual merchants sold through group buying websites, and 18 rural Taobao village-level service stations. …… From this set of data, it is not difficult to see that enterprises are more enthusiastic about independent website construction, and most individual merchants and rural e-commerce have a strong dependence on large platforms. The reason is that most individual merchants and rural The e-commerce strength is not very strong, the scale of operation is not large, and the investment required to establish a website and website maintenance is high. Choosing a third-party platform is a very wise choice. However, when all the rural e-commerce merchants have flocked to Taobao, how to show their advantages and highlight their advantages, the low threshold will inevitably lead to follow the trend, and if you want to get attention, you need to increase marketing and operating costs. Well calculated, maybe the cost is not low, and the reward may not be much!
Build a website model. What role does a website have? Industry insiders point out that when the main body of agricultural product marketing has a certain scale and strength, it should still establish its own website. The website is not just for marketing, it can also establish the brand effect of rural e-commerce. A mature and independent rural e-commerce website should have sales, brand building, and payment functions. Through website optimization and promotion, the website itself can complete the online All transaction processes. To put it simply, a rural e-commerce platform website should cover many aspects, including local information, product information, service information, promotion information, sales and after-sales service information, contact information, online procurement platforms, user communication platforms, and so on. .
Which of the two online marketing models for rural e-commerce is the focus of your development? Shanghai Website Construction believes that under the policy bonus and the premise of funding subsidies, you can temporarily attach to an e-commerce platform. At the same time, It is best to build your own website. The website may not be marketing-oriented, but it is mainly a promotional rural e-commerce website. Once the policy bonus is lost and the marketing cost of the e-commerce platform increases, then the development center is turned to its own website. After all, as long as the website has traffic and marketing power, then even if the number of transaction orders is reduced, the cost is almost It's zero. You can get it longer if you are light-loaded and have greater development potential!
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