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Can Title be separated by keywords? How does it affect optimization?

作者: 苏视在线点击: Release Date: 2018-01-12 Author: Sue, as the online Views:

A friend asked me if special symbols are set in the title of the title, what effect does it have on optimization? Common special symbols are: | ,, _, [] 〖◇◇ ◆ 「」 『』 ‖ : “” ”() 〔〕 {}and many more.


Below, the editor of Huai'an SEO optimization company Su Shi Online will give you a detailed analysis of the impact and meaning of the most commonly used special symbols on keyword separation.

淮安SEO优化


First, use [comma] "," in Title to separate keywords

There are two types of commas we encounter in daily life, one is a Chinese comma, and the other is an English comma. These two commas look similar, but the effect is quite different when writing Title. The English-style comma is used as a separator in the Title tag, while the Chinese-style comma has not only the meaning of separation in the Title. If our Title tag is a long sentence in which a Chinese-style comma is used, it may be just to emphasize The words in this sentence lose the effect of separating several keywords. So we should use [comma] "," in Title .


Second, use [space character] "" in Title to separate keywords

When we do seo to write soft text, we should be familiar with the use of space characters. When we write soft text, we will use it as a separator, but when we write Title, we generally do not use this punctuation. The reason is that space characters are generally used to separate English words or letters, so space characters are generally used on English sites, and Title on Chinese sites are generally not used.


Third, use [hyphen] "-" to separate keywords in Title

We find that many sites use this punctuation for Title. Many SEOs regard it as a delimiter. Of course, this can be used as a delimiter. This punctuation symbol does have the effect of a delimiter, but from my point of view, compared to English sites, Chinese sites will be used less One point, relatively speaking, this symbol is more conducive to the optimization and user-friendly experience of English stations.


Fourth, use [underline] "_" to separate keywords in Title

In addition to hyphens, many sites also use the underscore "_" as a separator for keywords in Title, and in general we use underscores to link to the brand keywords of the site.


Five, use [short vertical line] in Title to separate keywords

To say that the most common of all the separators, you should count the short vertical line "|". We can look at the titles of two more authoritative webmaster networks, as shown in the following figure, respectively A5 webmaster network and chinaz webmaster. In the Title of the House, we can see that both sites use "|" in Title, which shows the importance of this symbol. At the same time, I also recommend using this symbol to separate our keywords, which is a good choice from the perspective of search engines and users.


6. Use [ton] in Title to separate keywords

The colon is a Chinese punctuation mark, which is not found in all punctuation marks in English. So for Chinese sites, should I use the tilde in Title? My personal point of view is to use as little as possible. "、" Generally, we can use it in description to make the description more natural.


7. Use [Book Title Number] "" in Title to separate keywords

The title number is a special query syntax unique to Baidu. In other search engines, the title number will be ignored, while in Baidu, the name of the Chinese book can be queried. There are two layers of special functions. One is that the title number will appear in the search results; the other is that the content expanded by the title number will not be split.


If you are not familiar with various special symbols, use commas to separate keywords, because no matter how you use them, you will not make mistakes.


Related tags: 华安 SEOoptimization

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