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How should the article title be set?

作者: 苏视在线点击: Release Date: 2018-01-15 Author: Sue, as the online Views:

Article title, the title tag, is the title of an entire article. Most search engines extract all or part of the title of the article as the title in the summary information. Therefore, when writing the title of the article, we must make the topic prominent and the content concise. The editor of Suishi Online of Huaian website construction company tells everyone how to set the article title when doing SEO optimization.


First notice the title length.

We know that the title of the summary information in the search results mainly comes from the content of the page title. However, in order to improve the user experience of the page, the search engine will intercept the corresponding content from the title and display it to the user according to the actual situation, which will be different in different search engines. In fact, in order to show users a more complete title, the search engine will adjust accordingly according to the actual situation of the page.


In Baidu's search results, the title of the summary information is generally about 56 bytes (that is, 28 Chinese characters), while Google has about 72 bytes (that is, 36 Chinese characters). Content outside this range will be omitted .


The title content of the page, as long as it can express the theme of the page. Too many keywords will only scatter the center of the title and reduce the relevance of the page, especially if there are multiple keywords that are not relevant at the same time.

  

Secondly, pay attention to the distribution of keywords in the title.

Keyword distribution is where keywords appear in the title. Many people like to separate keywords, and from the perspective of search engine optimization, this is a very unwise approach.

  

When a search engine analyzes a page, it proceeds from top to bottom in the HTML source code, and the title content is the first information to appear in the article. Therefore, adding the main keyword of the page at the top of the title can effectively highlight the topic of the page and improve its relevance.

  

Finally, pay attention to keyword frequency.

Many people think that the more the main keyword appears in the title, the better, so they repeat the keyword in the title. In fact, no matter where on the page, the frequency of the main keywords is not as large as possible, but has certain restrictions. I think it is reasonable that the primary keywords appear once in the title and each secondary keyword appears only once.


In the title, even if the primary and secondary keywords and word frequency are the same, the expressions are different. This will not only get the favor of search engines, but also attract users' clicks.

  

The following editor also summarizes some tips for setting the title of the article:

1.The conciseness of the title

This is related to the previous keyword matching. Relatively unpopular keywords must be done well, simple and clear, and built around a theme. Overly long titles will dilute keyword density.


2.Keywords come first

For the text in front of the article title, the higher the keywords are, the higher the weight given by search engines, so when combining a title, you can put important keywords forward.


Consider user experience

User experience, optimizing titles is not just for search engines to like our articles, but also to let search users choose us, so it is necessary to combine article titles from the perspective of users.


4, title word limit

The number of words in the article title should be controlled within 30 words.

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