作者： 苏视在线点击： Release Date: 2018-01-22 Author: Sue, as the online Views:
Everyone knows the purpose of improving website ranking! It is to make the website gain more users. Someone recently told me that SEO optimization seems to have lost effect. Today, the editor of Suian Online of Huaian Advertising Promotion Company will give you an analysis of the reasons.
I think the main reason is that many theoretical knowledge of SEO is used in website optimization, but it is not too comprehensive and too dogmatic. If you want to improve your website ranking, you don't need to worry about this or that theory.
In the traditional PC-side Internet era, 70% of the website's traffic mainly depends on keywords made in search engines. Keyword optimization is very important for websites. It is one of the main methods of web search indexing, so you want to improve Website ranking, the most important job is how well your keyword optimization work. Of course, there are many more that need to be taken into account to remove these.
Website content and user experience
Both Baidu and Google's goal is to do a good user experience, and although the updated content of the website takes into account the issue of inclusion, in the end it still provides users with the content they want to see. For a long time, website content was ignored during the website optimization process. At the same time, more and more things have been collected on the Internet, and some have not even added any modification. Even the hyperlinks of the collected websites have not been cleared. Such content has no positive impact on their own websites. Search engines especially like original content. The content of the website is the most difficult to do. It used to be original, but now it is original that satisfies user experience, that is, pseudo original.
Websites need to do a good Baidu map
Whether for users or search engines, the role of maps cannot be underestimated. For search engines, we should provide siteMap, and for users, we should create a site map page to let users better understand the structure of the site and easily find the content of the site, thereby enhancing the user experience. The other is the site RSS map, search engine, and constantly updated website content, which is very attractive to search engine spiders, and it will often patronize your website to index new content. With RSS we add new pages to the site and can be indexed quickly. Robots and nofollow tags can prevent many links that we don't need to rank in order to enhance the overall weight of the site, such as contact us, company profile, etc., without the need to assign the weight of the place directly to block more favorable site rankings.
Intra-site links are also an area that is easy to overlook. In the initial website construction process, because of the fixed procedures, the internal link was well done, and in the process of website content construction and product construction, internal links were not easy to control because of updates. The articles and products are not fixed, and the keywords are continuously extended towards long tail keywords, and the pages are more and more. So, is it better to point to a special interface or a decentralized interface? We know that spiders have passed Link, and then he builds a spider web through the chain. Through this network, we grasp our entire website. How to achieve an organic whole requires regular grasp and continuous modification. The internal link is not easy to do, and the effect is good. This requires a summary of experience in the operation of the website, which is a process of continuous exploration.
Outer chain quality should be high
The impact of external links on keyword ranking is critical, especially anchor links. However, for some friends, they only send out links and use software to send them. They didn't notice that the out links had no effect. Deletion of this link is more likely to cause fluctuations in the number of off-chain links, which are easily found by search engines to deceive. The quality of external links is not high. Even if you spend a lot of energy, you can't improve the quality. Generally, the quality of posting in high-quality forums is higher. Keep in mind that links and content are always the two magic weapons for website optimization and ranking improvement.
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