作者： 苏视在线点击： Release Date: 2018-02-27 Author: Sue, as the online Views:
What does the internal chain do?
Increase weight and ranking! Most people will answer this, which is why most people do poor internal links. So how does this internal chain work? Don't worry, Huai's website construction company Su Shi Online slowly explains.
The Tao has one life, two life, two life three, and three life. This sentence can be used in anything we encounter. If you say that the internal link is only to improve rankings and weights, then you can only see things at the "everything" level. I do n’t see the Tao, I do n’t know what the internal link is. When you take the above two points as your initial intention, you have found the wrong direction.
What is the internal chain?
The broad term for internal links: Any link that appears in a website is an internal link. We are not optimizing links in the broad sense.
The internal links we usually refer to are lists, text, and links at the bottom of the text.
What is the principle of internal chain?
The internal link is based on the principle of resolving user doubts. This article is based on the principle of solving user needs.
What the internal chain needs to solve is not the main needs of the users. If you use the internal chain as the main needs of the users, when users see our title, click to enter our article. After reading, you need to click a link to put this demand Get rid of. Do you think about it yourself? From the user experience perspective, you are obviously tricking users into clicking. Therefore, we must position the internal chain: the internal chain must solve the doubts and doubts that appear in our article, and it is precisely because of this question that we must do this internal chain.
Many people will add an internal link to keywords that do not need to be linked because of the need to do a certain keyword. If your starting point is this, then you are in a black hat optimization, so the optimization will definitely improve Can't rank and increase weight, but it is not good for our website optimization. Once your starting point is wrong, your overall optimization direction will be wrong.
What kind of words can be linked?
Classification of keywords that need to be linked can be roughly divided into:
1. Professional vocabulary: For example: angel investment, Android phone ...
If our word is a professional vocabulary, then our word needs to be linked.
2. Popular Vocabulary: No explanation needed.
In most cases, our professional vocabulary needs to be added to the chain. If we target different groups of people, a reversal will occur. For example: if the object we are facing is an expert, do you still use some professional words to explain it?
In the end, do you need to add an internal link? In plain words: lay people need to explain, and lay people do not need to explain. It also depends on the relevance of the keywords of the internal link to the core of the article. If the degree of fit is high, you must do it. If it is not high, it is recommended not to do it. If you have to do it, put it in the last one of related reading.
The internal link is actually doing user experience. When our users enter the website and click to watch our article, there are points in the article that the user does not understand, then you need to do the internal link. If you don't do this internal link, users need to search by themselves or other processing methods.
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