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How to optimize web images?

作者: 苏视在线点击: Release Date: 2018-02-27 Author: Sue, as the online Views:

淮安SEO优化

For most websites, there are few optimizations and utilizations specifically for page images. On the one hand, due to the lack of understanding of the return ratio of image optimization traffic, when most websites account for 10% to 30% of the overall traffic on the image. When we notice that compared to web SEO, image optimization has great potential value in terms of personnel and cost.


First, the naming convention and directory rules

1. Naming convention: Establish a descriptive name for each picture. For example, keyboard product pictures, named: Keyboard.jpg, try not to use names such as: 1.jpg which have no practical meaning. By standardizing the naming and optimization of picture names, the content and picture SEO become highly relevant.


2. Catalog optimization: Establish independent picture channels (or second-level domain names) for pictures on important topics or product pages on the website (for example, e-commerce sites), and generate a page for each picture ( This page aggregates all the information about this picture, and adds the content of the review of the product picture), establishes the value play formed by the picture information and optimizes the competition.


Existing rules: For example (e-commerce site), the product pictures of footwear and clothing are divided into two categories: named directories such as “Footwear and Clothing”, which make the content of similar pictures highly relevant from the perspective of association.


Note: When reprinting or sharing pictures appear on the website, the pictures should be stored locally instead of making clothes for others by blindly linking pictures from other stations.


Setting and perfecting related attributes

1. Link settings: Layout the internal links for each important and relevant picture (the link goes to the relevant content page or picture channel), so that the related pages within the website become closer.


2. Improved attributes: Supplement the image size, width and height attributes (improve the speed of the page when loading), add ALT information (improve the description content of the image), and at the same time, design the layout of the surrounding text around the image to strengthen the content Relevance with pictures increases the competitive advantage of SEO.


Optimization of browsing experience and details

1.Browsing optimization: lossless compression processing and delayed loading for pictures, and planning based on the user experience of the page layout.


2. Optimization of additional details: Add picture recommendation plugins such as "Baidu Cloud Map" to the website platform, or provide Baidu space and photo albums to promote the product picture series, and further accelerate the collection and indexing of pictures.


Q: Regarding how to achieve additional acceleration in SEO pictures for Baidu to include pictures?


A: Use an official picture recommendation plugin such as "Baidu Cloud Map", or upload your pictures to Baidu space or photo albums, so you can get extra accelerated picture inclusion effects.


Related tags: 华安 SEOoptimization

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