作者： 苏视在线点击： Release Date: 2018-03-08 Author: Sue, as the online Views:
Recently, many new people are asking about how to optimize the new website so unstable. All of you have time to explain it to you today. Many friends who are new to SEO will have this confusion: When the website is newly built, the ranking is good, and they are also I worked very hard to optimize, and wanted to make the website ranking better, but doing it, I found that instead of rising, the ranking has dropped. Some keywords have gone directly from the first page to 100 pages. Today I will analyze why this happens.
Let me first talk about the two basic reasons for the unstable ranking of the new site. First, the ranking algorithm of the search engine is also constantly updated, so whether the new site or the old site will be affected by changes in the search engine algorithm to some extent. It is because the weight of the new site and the index in all aspects are relatively low, and the search engine's trust in the website is not high, so it is normal for the ranking to be unstable. In addition to these two basic reasons, there are other reasons that we want to focus on.
The search engine will give the new website a birth right, this birth weight is temporary, because the search engine does not know whether the new website is really valuable to users. With this birthright, the ranking of the website has certain advantages. Generally, some long-tail keywords will soon rank on the first few pages. But these rankings are not obtained through reasonable optimization.
Generally, the credit rating of the new station is about three months. When three months later, Baidu reclaims the right of birth. If Baidu does not consider the website's assessment to be particularly satisfactory during this period, the keywords on the original ranking will fall. This is not Baidu's punishment for the website, it just revokes the birthright. As long as our daily operations are not illegal and the patient continues, the keywords will still come up slowly.
So what should be paid attention to in the daily optimization of the new station?
First, don't increase the website external links quickly. Website external links are a very effective way to attract search spiders to crawl, but as a new site, don't increase it too fast, so as not to make search engines feel cheating. In addition, now that Baidu has launched the Baidu Luluo algorithm, the role of external links is not as great as before. On the contrary, some low-quality external links will also cause trouble for websites. Therefore, the external link of the new station should pay attention to quality rather than quantity, and try to send it to some high-weight and topic-related websites.
Second, the internal link of the website should be appropriate. The new website should not add a few anchor text links to the homepage of each article page. It is sufficient to update the original content regularly. Another point of the internal chain is appropriate. Don't add too much, giving people a deliberate addition.
Third, find ways to increase the user's stay time and reduce the bounce rate. After the search engine gives the site a birth right, during the evaluation period, it is found that the site's traffic is low or the site's bounce rate is high. Breaking time on the website, etc., will make search engines feel that the value of the website is not great, and it is not attractive to users. As a result, the ranking will decline after reclaiming the birthright.
Fourth, after the new website is built, do not modify it randomly, including modifying the website and title, content and the like, which will make search engines feel that the website has not been fully prepared and unstable.
It is normal for the ranking of the new website to change. As long as we do n’t violate the rules, do n’t worry too much when the keyword ranking drops. Be patient and do daily optimization. Slowly, you will be ranked again. After doing it, I changed it.
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