作者： 苏视在线点击： Release Date: 2018-03-29 Author: Sue, as the online Views:
To quickly improve the website ranking is a common topic for every SEO staff, how to improve the website ranking? The following editor of Huai'an website construction company Su Shi Online will explain it for you.
SEO refers to making the basic elements of the website suitable for search engine retrieval principles and more user-friendly (Search Engine Friendly) by adopting reasonable means that are easy for search engine indexing, so that it is easier to be included and prioritized by search engines. Subordinate to SEM (search Engine marketing).
I. External links
Although the effect of the external link is decreasing, it is about websites that have been outstandingly crawled by search engines. He only needs to do a good job to get good rankings. But for many new sites, how can a search engine find you without an external chain bait? But this external chain bait should be of high quality, and a high quality external link should start from the relevance and authority of the website. This is, for example, a restaurant. If you print a lot of leaflets and send them out, this is like a waste external link in our search engine, boasting itself, it may not be credible. However, if we can get reports from newspapers, TVs or food writers and related government propaganda reports, then we will definitely believe that he is a restaurant worth spending. High-quality external links can help websites quickly get out of the new station inspection period, which is extremely helpful for rapidly improving SEO rankings.
Second, user needs deep exploration
A qualified SEO operator, most of the time, is exploring user needs, that is to say, what are the needs of users? Career development is progressing at a rapid pace, and the user needs are different in each period. This is the same as that of a dry company. It is necessary to pay attention to the market User needs. The content cost of the website is low. Satisfying the needs of the users is very simple. The difficult thing is to fully explore the needs of the users. This requires SEO operators to have an absolute understanding of their profession before they can make the website comprehensive, professional, and in-depth.
Third, users experience perfection
User experience includes many aspects, almost all of the previous, such as whether the content is high-quality, professional, comprehensive, whether the reading structure is reasonable, whether cooperation with users is required, and so on. User experience is an operation that requires continuous optimization every day. .
Fourth, establish and pile up SEO resources
Nowadays, SEO is more and more pervasive, and pure SEO skills are no longer invincible. Now many SEO gods are setting up their own SEO resources, from point to face, from website to blog, to forum. , To the portal, to the upstream and downstream traffic of the website are setting up their own resources. Most of the future SEO competitions are competitions of resources. Of course, sophisticated SEO technology is a prerequisite. However, if you want to carry on a career lastingly, relying on a website alone may be more disadvantageous. For example, like decoration companies in many cities, there are dozens of company websites. Therefore, we must establish our own SEO resources, and have resources. When there is a new station, then the SEO ranking of the new station will be realized. Don't neglect SEO thoughts and skills while establishing SEO resources. I advocate that when establishing SEO resources, you can combine network marketing ideas with SEO.
Five, establish a personal brand marketing system
At present, when many people do website SEO, when selecting keywords, they always choose some keywords with high index and high search popularity. Because these keywords can bring a lot of traffic to the website, some of the low-ranked keywords are not done by anyone. In fact, it is understandable. However, in this unpopular keywords, we often overlook the optimization of a keyword. It is the brand word of our website, and because many do not know why SEO does brand marketing, the website brand word is just like the name of a person, so it is actually inaccurate, because the name is repeated, but the brand word is truly unique.
A search engine collects information from the Internet according to a certain strategy and uses a specific computer program. After organizing and processing the information, it provides users with a retrieval service and displays the user's retrieval-related information to the user's system. To learn SEO, you must first understand what a search engine is and how it works. Search engines include full-text index, directory index, meta search engine, vertical search engine, collective search engine, portal search engine and free link list.
Related tags: 华安 SEOoptimization
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