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What are the factors behind the decline in website rankings?

作者: 苏视在线点击: Release Date: 2018-04-10 Author: Sue, as the online Views:

After the website went online, the keyword rankings showed a downward trend. What caused it? The Huaian website construction company Huaian Su Shi Online Culture Media Co., Ltd. will give you a detailed analysis of the specific situation.

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Objective reasons: There are many factors that affect rankings. There are subjective and objective reasons that cannot be controlled by manpower. Our common objective reasons include two points:

1. The adjustment of Baidu's cycle is inevitable, especially recently. From the Baidu webmaster platform, it is not difficult to find that in addition to the recent adjustment of Baidu's attention to the content of the website, it has also reduced the external chain weight of forums and blogs. Let a lot of websites that rely on external links and pseudo-originals take a big hit. At this time, we can only properly adjust our policies to respond to Baidu's update, but I believe that as long as we adhere to the white hat, the recovery of the website is just around the corner;

2. Server instability: We often encounter situations where websites open slowly or cannot be opened. Many times are caused by server instability. Such situations often cause websites to be K, or a large number of keywords in a straight line. Falling, this is often not controlled by our manpower, but all we can do is replace a stable server.


Subjective reasons: In addition to Baidu's adjustments, many times the ranking decline is caused by its own reasons. In this regard, I also briefly summarized the following points:

1. The quality of external links: The external links here mainly include two parts. First, anti-chains such as forums, blogs, and information platforms. We all know that the weight given to them by Baidu is gradually declining. The quality itself is not very high, so a large amount of deleted information appears, which also causes a lot of chain dropping phenomenon. Second, the friendship link: the role of the friendship chain in the anti-chain is still very important, but we often because Time to monitor the situation of the friend chain, therefore, there are often some stations without anti-chains or demotions, or even K. If not removed in time, it will also affect the ranking of the website itself.

2. Methodological problems: In many cases, we often make short-term success in ranking. A large number of keywords and other methods may make your keywords rank on the homepage for a period of time. However, with the adjustment of Baidu, it will still decline; therefore, we must Knowing that the ranking of a website is a long-term process and needs to be continuously accumulated, so it is necessary to make certain adjustments according to Baidu adjustments!


The quality of the article is also one of the major reasons. In this regard, the editor briefly summarized a few points:

1. The quality of the article. The quality of the article is the criterion for determining whether to include it. Only those with high originality or pseudo-original can gain the trust of search engines. Only those websites that are considered to be good for you will like such websites and the site's acceptance rate will be higher.

2. Master the update time. Irregular update time is one of the reasons that affect the indexing. The new site needs to grasp the time of website indexing. In general, it is best to post a website update article at 9 am. If it is late, Time is up, only waiting for search engines to crawl in the afternoon or evening. As long as the regularity of the update time is established, and the article does not have quality problems, the included second collection can be achieved. This realm of second collection is what every seoer wants to see.

3. Increased inclusion of external chain construction. The construction of external links is very important. The construction of external links is expensive. It is not that you publish an external link to bring in the website. You only need to wait for a certain period of time to see the inclusion. Therefore, you can only do the external chain construction persistently. As time goes by, it will naturally be included. That is only a matter of time. Therefore, when the station master is taking the station, don't be impatient.

Do good original articles, adhere to external links, search engines will definitely bring in the site's inclusion, the quality of articles on old sites can not be ignored, only in this way, long-term, in order to get a good ranking.


Related tags: Huaian Website Construction Company

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